Whoever says printing is dead is living in a world of morons. It is not dead it’s just going digital because it’s the need of the time to cope with the change printing, copying and duplicating machines have also become digital to stand tall in this world of evolutions. Copying machines all over the world are still going strong and we don’t see any downward dive in the near future.
Especially, in a city like Dubai where the corporate sector is on the move the importance of conventional as well as digital copying is the need of the time. Offices and business centers can’t even think of their operations even for one day without the copying machines.
Common public all around the world have an innate familiarity with the newspapers and magazines. These conventional ways of keeping people aware of the current affairs don’t seem to be coming to an end and so is the life of printers in Dubai not at any kind of stake. Pieces of relevant info and advertisement can be found easily on these sources of information which people can save and read them later whenever they want.
Ads published in the conventional sources for providing information are perceived by the common public as more reliant and credible, particularly those in familiar publications.
Rich in information:-
The written material used for advertising is regarded high and is also highly informative as compared to the electronic advertisements on radio and television. One full or even a half page of newspaper or magazine is enough to explain completely about the features and benefits of what product do they have or what people should expect from them in the future.
For a company that has intentions to market its more expensive product by using conventional media can catch the public’s attention by creating and designing attractive brochures and leaflets or can even design a full sales kit which may include flyers, a sales letter, business card, that may all be enclosed in a sales folder or box.
Long lasting effect:-
Messages sent through conventional media and using conventional ways can be expected to last longer. Take the example of yellow pages which are available any time of the day and seven days a week. Another feature of magazines and newspapers is that they can be and are passed around to other people. That’s the main reason why publications keep the readership figures and with that the circulation figure too.
Printers in Dubai also help to make a image for businesses specially if they are small. For instance a vacation resort will use beautiful exotic pictures to lure the people towards it. Pictures, messages, information and logos are used to enhance the image of a company.