Everyone agrees that social media and internet marketing strategies are working well for all kinds of brands. Digital marketing is the focus of attention of most of the small and big businesses.
But do you think that print marketing is on its deathbed? Do you think that traditional way of marketing has lost its effectiveness?
The print material has its own credibility. The major psychological advantage of print marketing is that people believe that someone will only spend money on printing and mailing when it is worth it. Your material gets special attention when it appears in a printed form. The printers in Dubai are expanding their scope of work and importing more digital printing materials to meet the increasing need for the print market.
Below are the reasons why print marketing is advantageous
Scope of print material
Printed material has a vast scope of application. It does not stick to printing on the paper only. You must have seen your favorite brands printing on pens, cups, T-shirts and keychains. They print it because they know the credibility of print material. If you can gift a pen, a cup or a T-shirt with your logo printed on it, people will retain the gift for a longer period of time. This shows the value of your printing material.
Even Ecommerce stores are using it
Online stores are less likely to use the print material because of their pure online nature of the business. They are approaching the online customers through several digital marketing efforts. But you can see printed labels, item catalogues, coupons and brochures inside the packaging. This is the irony that the digital world is also feeling the need for print material.
It’s not strange to say that print material is celebrating its rebirth. With so many social media campaigns on the internet, Facebook and other media appearing on our smartphone and laptop screens all the time that the users find them annoying. Users got bored with online advertisement and tend to ignore the online promotional activities.
Printing material seems different and busy people prefer to read brochures, flyers, and other printed stuff. They feel comfortable to read out something on paper. The increase in the use of digital printing Dubai and other business areas is the proof of its rebirth.
We receive hundreds of emails or other digital messages on our devices on a daily basis. While we receive fewer post mails these days. Because of this proportion, we pay less value to our emails and give more attention to the few mail post we receive. This is the opportunity! The opportunity to send something by post and get the maximum attention of your client.