The philosophy of “anything that looks is good” actually stands out to be true in the world of packing and sales. Whatever the quality of the product is or whatever benefits it has, if the wrapping of it is not good and attractive than all other pluses may not be of any use.
Brand recognition in the times of consumerism:-
Today is the world of consumerism and all brands will be exactly what their consumers want them to be and wrapping of products falls in the same category. Attractive wrapping plays an important role in increasing the sales and also enhances the visibility and of the brand.
Another fact that is really goes in the favor of packaging companies in UAE is that wrapping and coverings if well thought out can create a strong effect on the consumer and they tend to go for the more different and striking one. The packing is also recognized subconsciously.
Let’s see why brands opt for strong, vibrant and different packing.
Retaining of customers:-
Retaining of customers is a difficult task in the market which is full of variety. But a well packed product can certainly ease this task. If customers like the packaging they’ll definitely tend to buy the product and will always prefer a specific one over others.
The product packing must be so that whenever it passes in front of the customer, they are able to recognize the brand. Take the example of Amazon’s box which is black, customers are definitely going to recognize the brand whenever they see it.
Loyalty resulting in sales:-
Surveys show that consumers tend to leave those brands whose packing they don’t like and stick to those who’s wrapping is striking. The visibility of the packing lures them to buy the product hence increases the sales.
Bad packing can knock you down:-
Losing sales and think that competitors are winning. Consult any of the packaging companies in UAE and surely the problem can be solved by changing the wrapping of the product. 38% of the customers tend to buy any product again if the wrapping is the same.
So instead of spending heavy budgets on electronic advertising and outdoors, packing must also be considered a main part of enhancing sales of the product.