Effective product packaging goes a long way in determining a new product’s success or failure on the market shelves!
Experts say that almost all consumer buying decisions are purely instinctive and reactive! On average, customers spend merely 4 seconds looking at a product before they move on to the next one.
It’s important to remember that your packaging is a representation of your brand, and the only judge new consumers have of the business’ quality.
It makes sense then that a little thought and care go into the design processes.
With that in mind, here are the Dos and Don’ts you’ll need to follow if you want your packaging to stand out in the UAE and get noticed!
1. Keep it simple
Your first priority should always be to make your buyer’s decision-making process as simple as possible.
Clearly mention your brand name in a bold, easily readable font, and include a catchy product description in as few words as possible.
If your company operates in the food and beverages business, the best thing to do is to include a good looking picture on the front. Nothing entices buying behavior quite like the sight of a delicious meal!
2. Describe the product for what it is
In an attempt to attract customers to a new product, smaller businesses will ask packaging companies in Dubai to exaggerate their product’s qualities on the packets.
That’s one of the worst things you can do for your brand!
By depicting a product to be 10 times as good as it actually is you’re only going to mislead customers and eventually lose their trust.
What we’re looking for is a base of loyal customers who will trust your brand’s quality blindly in a store after using it a few times!
3. Stand out from the competition
Before launching new products, go into your target markets and find out what competitors are offering.
In a competitive industry like the UAE’s, the biggest mistake you can do is designing products that look and feel similar to existing brands!
The average supermarket has nearly 40,000 products on sale! Imagine all the business you’d potentially lose because customers might confuse your brand with another.
1. Target every market
The phrase, “you can’t please everyone” applies perfectly to packaging design!
This is true even for universally loved items like pizza or chocolates.
As a small business owner, you’re understandably going to be manufacturing products for a niche market, and it’s important that your packaging reflects the same. Think about your target customer’s needs, and try to market specifically to them.
2. Make your packaging hard to open or use
We’ve all gone through the frustrations of trying to open a carton of milk without having it spill everywhere.
If your customers find that packages are inconvenient to use, chances are that they’re going to turn to your competitors the next time around.
Remember: an effective sale is all about providing quality products as well as a premium “unboxing” experience.
3. Forget to rebrand every few years
Multinational corporations like Coca-Cola, Uber, Instagram, and Pizza Hut all rebranded in the last few years to great degrees of success.
Rebranding is an excellent marketing tool because it helps struggling companies modernize their brand and redevelop a bond with some of their old customers who may have shifted to a competitor’s products.
If you’re looking to rebrand and need expert help, we recommend consulting with a printing press in Sharjah and setting up a meeting with their graphic design team!